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GCLID is not outdated … it’s still the main click ID for Google Ads conversion tracking and offline imports. Keep capturing and passing it back.
1. New identifiers: WBRAID/GBRAID are used when GCLID isn’t available (e.g., iOS privacy restrictions).
2. Enhanced Conversions for Leads: lets you send hashed user data (email, phone, etc.) to improve match rates and is Google’s recommended upgrade.
3. Session attributes: an additional fallback signal in the Google Ads API when you don’t have a click ID or full user data.
keep GCLID capture, add WBRAID/GBRAID, implement Enhanced Conversions, and use session attributes as a backup.
