Reply To: Should I invest $1,000 in Google Ads now or focus on organic traffic first?

[GrowthByTaylor]

I’d be interested to know the search volume of this high ticket item in Google?
Are there people actively looking for it? As a search campaign may be a better option as you can target more specifically and if the cpc isn’t that high, £1,000 would get you a decent volume of clicks. Then if the conversion rate sustains, this could be scalable. Focus on exact and phrase match to minimise wasted spend.

If there’s not many people searching for it, and your sales have come from a visual appeal, testing your ads on meta could be a good way to test market demand and get a lot of eyes on your product.