-
You’re on the right track, Etsy is a great place to get started, especially with customizable products. However make sure you realize that shoppers on Etsy are already highly tuned to be a good fit for your product. You don’t need to compete with the rest of the world when marketing on Etsy. They also have some other little gimmicks, like new shops and new products get temporary visibility boosts, and things like that. Are you currently paying for ads on Etsy? If not, I would recommend you start here, as your dollar will go further on Etsy than on Google.
I also highly you continue building your own site and trying to grow that organically. But I think what you will find is it’s a bit of a tradeoff. As your site grows, your sales on Etsy will drop. Believe it or not, but Etsy actually does a good amount of “free” advertising for its sellers with the goal of recouping that money from the sale. There’s no proof to this being a fact, but I am convinced that Etsy’s search algorithm takes into account the prominence of your products/brand OFF of Etsy, and will promote sellers who primarily sell on Etsy vs others.
With that being said, if you want to give Google shopping a shot, I don’t think your budget is THAT low if you want to do a single product shopping ad, with some tuned in audience signals. I think you could get a good start that way, just be careful when you set up your ads account and read through this sub, as Google will very quickly waste your entire budget if you don’t have all the proper settings checked when you set up your ads.
