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I love this question! 100 lighthouse score is dang good, so congrats on that.
Not ranking well for exact match is concerning but not too uncommon, especially for high competition keywords, there are hundreds of ranking factors, and what’s worse, even if you do rank well, Google’s AI Answer Engine is eating up tons of traffic.
A couple quick ideas:
– do a scan of your site with SEO optimer –
– if your clients have HubSpot, the HubSpot SEO scan tool is fairly robust
– ensure you have a sitemap, and solid robots txt. Offer your clients an LLM.txt as well.
– check Backlinko’s 200 ranking factors is a great place to too — I bring this up because there are so many rank signals Google is relying on.
– ensure you have access too and live in Google Search Console — that way you can rule out any major errors or security issue.
– The backlink grind is very hard. Get em where you can — Reddit posts and comments count as backlinks but tread carefully, because you can get banned. Medium works for back links too.
