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SERP intent volatility is something most SEOs completely ignore but explains a lot of ranking drops for otherwise solid pages.
Been tracking this on some of my sites and you’re right about Google shifting preferred content types for the same keywords over time. Page that ranked well as a comprehensive guide suddenly drops when Google starts favoring tool pages or forum discussions for that query.
The monthly SERP analysis workflow makes sense. Manual SERP checks are tedious but you can spot these shifts before your rankings tank. When you see the top results changing format, that’s your signal to pivot your content approach.
Treating this as a fourth pillar alongside technical, content, and backlinks is a smart framework. Most people optimize their pages once and assume they’ll keep ranking, but search intent evolves and your content needs to evolve with it.
