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Hey, so. I’ve worked in SEO for over a decade. It’s not terribly uncommon for clients, who aren’t familiar with either digital marketing or web dev, to ask a web developer or web development agency to do SEO for them.
Thing is, SEO typically isn’t part of a web dev’s job or specialization. Imo, it’s often the best option to try to find someone reputable to whom you can refer these clients. Either an agency, or an individual consultant, that does good SEO work. (Also depends on clients’ industries, budgets, needs, business types and sizes, etc etc.)
Or, you could work with an agency that offers whitelabeled SEO services. In that case, you’d be charging for SEO as part of the package, but outsourcing the actual SEO work to someone else.
Ofc, you could also learn SEO and offer it yourself. But honestly, I feel like it’s best approached as a separate thing, a separate role and job description.
