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My most effective backlink strategy is to ignore DA and DR and do what makes sense. Exchanging backlinks is about relationship building. I exchanged links with people in similar niches and similar locations.
Take a jewelry website and a wedding website for example. This is a perfect combination for a link exchange. It absolutely doesn’t matter what DA and DR is or any other third party vanity metrics. What matters is people looking for engagement rings and wedding rings are also looking for information about weddings and visa versa.
Now to be clear, similar niches don’t matter in SEO. However, why not try to increase your income as you increase your search engine ranking?
Think for yourself and do what makes sense and you’ll make even more money for you or your client.
