Reply To: Thought on Google AI Max?

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For lead gen, I haven’t seen any impressive results yet compared to a standard search campaign. Small accounts who can’t afford to test should keep a distance as AI max isn’t there yet

However, it might slightly better the CPL in larger account using a lot of broad match keywords & a ton of past data.

It’s also likely to get better overtime as google trains on more advertiser data points just like P max did

But as of now, it’s either a 50/50 experiment or a big no if the ad spend is small. The reason is, AI max is nothing new but broad match + DSA packed under one shinny button so that means losing control which google loves