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Competitive intelligence is definitely important. But tracking things like individual follows/unfollows or secretly watching stories does start to feel like crossing a line. It’s not just an ethical gray area; it can also put you at risk if platforms tighten their policies.
A **better approach** is to focus on aggregated, **compliant analytics** that provide the same level of insight without revealing anyone’s private behavior. You still see competitor benchmarks, audience trends, and shifts in engagement, but in a way that’s transparent and sustainable.
I work at Sprinklr, and this is exactly the approach we take: helping marketers get a clear view of competitor strategies, audience sentiment, and performance across platforms, without compromising on ethics or compliance.
