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There are no hard and fast rules. People need to stop assuming universal points of observation in SEO.
# Here’s my question to you – why aren’t you experimenting?
Sorry for being direct, but I think this at the root of the question. I assume you dont want to break things.
Firstly, google is a page-level system that does not “understand” your site. It doesnt assess it, it doesnt seek to do so.
Google is a sophisticated keyword database replacement for SQL-style databases that use string matching. It will never be replaced (imho) because PageRank is so efficient (for all its flaws). Thats why LLM tools will just build on it.
But you can break things and roll back – its not judging you – its not going to punish you. We need to stop being afraid of it and treat its as a database retrieval system with a basic pre-LLM prompt.
Secondly, and this differs from site to site, keyword to keyword – you need to learn if the keyword in the URL or in the title or both – is the decider between corralling traffic from one page to another.
An easy way to hack this – if both are coming to the same page – then you may have no choice.
> Also, would it be smart to show a comparison on both products being very similar but different specs and features?
Nobody but your users can answer this – put Microsoft Clarity on it – its free, fast, professional – watch what people do on your page and decide for yourself.
