Reply To: Breaking Case Study: AI does not read schema; Schema dos not help – Mark williams Cook

[satanzhand]

Cool test, but it feels a bit narrow. He’s showing how LLM tokenization flattens schema, not how Google AI search actually processes it. Schema still feeds into KG + retrieval systems before the LLM does its thing. Saying “schema doesn’t help” is like saying “minified JSON can’t power an app.” If people really want to believe schema is useless for serps, be my guest, makes my job easier.