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  • marketingturbulence

    Guest
    September 18, 2025 at 12:41 am

    Hi there.

    If you’re selling ecommerce products:

    Make sure your site is well connected to Google analytics 4 and tags are all set up in Google Tag Manager.

    Make sure there are dataLayers in place for all ecom events like view_item to add_to_cart to purchase.

    Avoid PMax at first. Go with standard shopping.

    Have a defined structure like best sellers, high value, low value and catchall campaigns.

    I have a detailed setup, optimisations list etc., DM me we can talk more.