Forums › Forums › PPC › Impression share calculation is just – wrong?! › Reply To: Impression share calculation is just – wrong?!
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TTFV
GuestSeptember 17, 2025 at 12:17 pmWell are you using a weighted average in your (summed) calculation? I would use the total provided by Google. In any event, these figures are for doing some projections.
Don’t get hung up on the numbers too much, you could easily change available impressions significantly by tweaking a couple of keywords, adding negatives, or adjusting creatives to match more queries.