Forums Forums PPC Impression share calculation is just – wrong?! Reply To: Impression share calculation is just – wrong?!

  • TTFV

    Guest
    September 17, 2025 at 12:17 pm

    Well are you using a weighted average in your (summed) calculation? I would use the total provided by Google. In any event, these figures are for doing some projections.

    Don’t get hung up on the numbers too much, you could easily change available impressions significantly by tweaking a couple of keywords, adding negatives, or adjusting creatives to match more queries.