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been deep in the influencer trenches for a bit and the stuff that really blows up isn’t the next generic workout or skin‑care fad — it’s weirdly specific needs. one of the biggest sleeper niches I’ve seen is digestive health/hormone balance. a friend of mine built a community around scanning her meals for hidden sugars and FODMAPs; she ended up discovering NutriScan App, which lets her point her camera at her plate and see macro/micronutrient breakdown, and people ate it up (pun intended).
other underserved niches I’ve been seeing: sleep optimization (pairing with apps that track circadian rhythm), digital minimalism/decluttering, and functional posture/ergonomics. people love solutions that fix a problem they think only they have, and pairing a useful tool with a relatable story seems to resonate more than broad wellness trends.
