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It’s a temporary boost that ultimately sabotages your reach. It’s painfully obvious when someone has purchased followers. Those accounts don’t actively engage with your content. Average post engagement is around 3% (# of interactions on post * 100 = x; divide x by # of followers to get %)
If I’m seeing 20-50 likes regularly on an account with 7500 followers, that’s a problem. (Real example)But the real problem is instagram’s algorithm sees this data and decides your content must suck
Put the work in
The more you grow, the easier it gets
