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Check your search term report every single day where you’re able to see the exact queries your ads are showing up on. Make sure each one of the search is closely relevant with your keywords & ad copy.
Add each and every unrelated & irrelevant term to the negative keywords list to protect your ad spend & clean out your traffic. This will help with the CTR & lead quality. Just be careful with the match types, using the incorrect match type has the risk of blocking your potential traffic
Another thing is to always use your main keyword of the ad group in the first pinned headline & description to keep the ad relatable to the target audience
