-
A CPC of that sort isn’t possible if the clicks are the actual homeowners who would get the flooring remodel. Either you are not using high intent keywords so the traffic quality is junk or it’s majority spam / bot traffic.
You should first increase the daily budget to get at least 10-12 high intent clicks per day or the ad spend isn’t enough to make the campaign work.
One of the main reasons campaigns don’t bring any results in google ads is the budget, there is no alternative to that unfortunately.
You simply won’t gather enough data to optimize the campaigns & switch to smart bidding for better improved performance
When you do set the right daily budget, turn off the search partner & display network & pick to intent driven keywords that you need to added as exact or phrase match depending on the search volume
An example of high intent keywords is, “flooring model near me” & “best flooring remodel company”. While picking these keywords, aim for high intent & decent search volume
