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This is a campaign set up for an expert. We see around $12-$13 per click and a high roi with 40-50 leads a week, between forms and phone calls, and 10-15 viable leads from LSAs, for most of our clients in a similar vertical. But it’s all search.
Only do search campaigns, use broad, and target a specific geographical area by city, not radius, make sure you have set times of day, and use the phone call extensions. Don’t use Google lead forms, keep funneling to ad relevant landing pages on your site.
Those are some basics without actually looking at it.
Other advice, you can’t optimize anything on a “day” of clicks. It takes time for google ads to understand what you want. One or two days of metrics are worthless, you need 30 days if you don’t know what you’re doing, and 10-15 if you do.
Also, to start, run with search partners on for a week or so, if you’re getting a bunch of junk, deselect search partners.
You can export the spreadsheet for the whole campaign, drop it into ChatGPT and see if it spits out useful info.
Lastly, you need proof, like reviews and stuff, pictures etc.
