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85 cents per click for remodeling projects sounds incredibly low. CPCs to get high-quality traffic from actual homeowners should probably cost $25-$50 per click, depending on what geographic area you’re in.
Are you running Demand Gen, Performance Max, or Display campaigns? Search tends to drive better quality traffic if you pick the right keywords, but it’s more expensive. The other campaign types tend to drive very low-quality (or bot) traffic that will never turn into leads.
