Forums Forums PPC Microsoft ads: excluding audience ads and enhanced cpc Reply To: Microsoft ads: excluding audience ads and enhanced cpc

  • TTFV

    Guest
    September 12, 2025 at 6:22 pm

    Microsoft depreciated manual CPC a few years ago. Interestingly, Google has gone in the opposite direction, depreciating ECPC.

    Similarly MS removed the ability to block audience network with an in platform switch. You’ll need to manually block placements at the account or campaign level.

    Apparently support can block them but it’s honestly pretty easy to capture most of them just by monitoring your placements report once a week.