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Man, this is super relatable. When you pour all your energy into client accounts, your own stuff feels like “work after work.” A few things that helped me:
* **Shift the mindset** → treat your personal page as a sandbox, not another client. Experiment, have fun, post things that excite you instead of what you *think* will perform. Takes the pressure off.
* **Batch + repurpose** → instead of starting from scratch, recycle. Turn client learnings, notes, or even conversations into short posts. Sometimes the simplest “thought in the moment” posts resonate most.
* **Set smaller goals** → don’t aim for daily posts. Even 2–3 per week can build consistency without draining you.
* **Use tools to lighten the load** → schedulers like Buffer, Hootsuite, or Mavic AI can auto-schedule and even draft captions. That way, you’re not in “content mode” every single day.
* **Take breaks guilt-free** → your page won’t die if you step back for a week. Sometimes distance is what reignites creativity.At the end of the day, your personal brand should feel like *yours* not another client deliverable. Keep it playful, keep it light, and let the momentum build slowly instead of forcing it.
