-
Hi OP, from your list it seems you are covering your bases. At minimum review competitor landing pages and make sure you have the same pages to compete in the space. SEMRush provides a good keyword gap tool where you can compare a competitor domain to yours. This would help see what keywords they rank for that you don’t. I wouldn’t concern yourself with them being 100x bigger. There are many different factors such as brand strength and backlinks that could make these competitors much larger.
It sounds like you have an ecommerce site. I recommend building out collection/category pages depending on what products you have as well as optimizing PDP’s. For PDP’s, make sure the product name is targeting the keywords the product should rank for, the description of the product includes the target keywords and you have an FAQ section targeting PAA’s and keywords for each PDP. I personally always look at misen, they have the best PDP template I’ve seen around.
