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You’ve posted this on a SEO sub but I think this is more of a business problem. I don’t know of course, no one here does either.
You should take a step back and do thorough competitor analysis, as well as an audit on your own business. Figure out where they are getting their customers. Since you say you can’t use ads, you are relying on organic and SEO.
> making all images unique
This is a bit vague. Good photos and images depend on your audience, and will usually need to have a strong consistent style. Consistency is extremely important.
So making images ‘unique’ may not be achieving what you think it is.
> rewriting content to be more customer-focused
What does customer focused mean? Good content should be primarily useful. If you are putting out genuinely useful and helpful content, SEO will naturally be improved.
This would fall under content strategy which should have a defined plan for execution and monitoring (metrics).
> How long does it usually take for changes like this to move the needle?
All we can say is this shouldn’t take 3 years to have an effect. No one can give an actual prediction because it’s impossible without knowing anything about your business.
Content strategy – probably budget 3-6 months from starting a plan and seeing meaningful changes. You need to adjust on the fly though. If daily posting isn’t working then try fewer more high quality posts.
