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Lead with an analogy he already respects: remember when print ads stuck the product next to a happy family on a picnic? Same trick, new channel. People buy the life they picture, not the object in isolation. Pull the last month’s site analytics, then run a simple test: post one plain product shot and one lifestyle shot, each with its own UTM code or discount word; show him which drives more clicks and checkouts. Numbers talk louder than theory. If he’s worried about relevance, pick props that match real customer data-age, hobbies, basket size-so the scene feels native, not random. Short captions like “morning grab-and-go” help him see the story, too. I’ve used Canva to mock up variations and Later to drip them out, but AdComposer AI is what I ended up grabbing because it spits out a batch of on-brand image/copy pairs in minutes, perfect for those A/B demos. Lead with proof, close with profit-that language never misses with old-school owners.
