Reply To: How do you explain “lifestyle social media marketing” to an old-school founder?

[HFRioux]

I don’t know that I would explain. He owns a business. You hold marketing insights and the capacity to execute a comprehensive social media campaign.

Prove your value. Develop KPIs that will speak to the bottom line of your patriarch’s business. Develop KPIs that will spotlight your positive impact and evoke possibilities for future success with the right mktg mix.

Well done is better than well said.

Imo