Reply To: Target CPA for Google Ads – which conversion?

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Google will optimize for getting you more of the primary conversions you have within the $50 tCPA. The algo shoots for those ones as they are deemed the most valuable for your business.

So if you have calls as primary actions, it’ll try to get you more of calls within the $50 mark. And the secondary ones will not be optimized for by google, they’re just reflected in the dashboard