Forums › Forums › PPC › Target CPA for Google Ads – which conversion? › Reply To: Target CPA for Google Ads – which conversion? ppcwithyrv Guest September 10, 2025 at 2:23 am If both calls and forms are marked as Primary conversions, Google will blend them and aim for an average $50 CPA across both. If you only want Target CPA to optimize for one type (like forms), set that as Primary or use a conversion action set.
