Reply To: Average CTR for a restaurant/food truck on Google Ads

[holschuh-ads-team-mj]

2-3% CTR is a bit low for local search ads, to be honest. It’s definitely worth tracking as it impacts your Quality Score and CPCs. Focus on super specific ad copy, strong calls to action, and make sure you’re using all the relevant ad extensions like call and location. Tighten up your keywords and geo-targeting.

Hope that helps!