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Check if you are overbidding on your keywords by checking the actual bids in the keyword planner. If you are bidding more than you need to, reduce the CPC bid / target CPA of your keywords to enter in enough auctions to get clicks.
Also in the other comment you mentioned your impression share is only **18%** which is too low. Refer to **Search lost IS to budget** & **Search lost IS to ad rank** to see why you are losing on the potential traffic.
If the budget one is higher, you simply need to up the budget to get more clicks. But if the latter is more than **20%** then your quality scores & ad assets need work or the bids needs to be adjusted.
I think it’s your quality score or bids
