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If you’re not currently spending your budget there’s no good reason to increase it. Sometimes Google’s predictive algorithm is just out to lunch. This can be if you’ve recently made a bunch of campaign changes like killing or adding keywords, changed the budget, changed the bid, etc.
However, it could also be that you’ve had lower spending because we just came through the end of summer and labor day weekend which are notoriously slow times for many advertisers.
Usually Google will recommend increasing your budget any time it’s capping out and is able to hit your tCPA or tROAS while still spending more… or if you don’t have a target set.
So if you’d like to drive more conversions then sure raise your budget… noting that your tCPA or tROAS will like shift a bit.
