Forums › Forums › PPC › Should I Increase My Google Ads Daily Budget? › Reply To: Should I Increase My Google Ads Daily Budget?
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theppcdude
GuestSeptember 6, 2025 at 9:00 pmYour campaign is not limited by budget. Limited by budget actually does nothing.
There’s something that needs to be fixed in your campaign. The most common issue I see with new clients, is that their targets are too low (tCPA, Max CPC, etc).
If your targets are too low, Google gets scared of “exploring” and doesn’t spend just in case it goes above your targets. It still will go above, but will stop spending slowly.
Again, not sure because I haven’t seen your account, it could be many things.
I run Google Ads for Service Businesses. Think roofing, HVAC, plumbing, cleaning, etc. Another “bottleneck” that we see is when you are scaling so much but your TAM is limited. This is not your case though but that could also limit your daily spend.