-
Were your keywords set to broad match? I ask because your CPC is too low for these type of leads generally. At that CPC if you are in the US you’ll get a lot of garbage. I run a company in a similar space and our CPC is much higher but our ad ROAS is between 5-8x.
Sounds like you may want to go to phrase match and then add in a lot of negative keywords.
Your budget also seems to be too broken up between campaigns. I would start with just a search campaign and give it a high budget to let Google learn. But if your offering and landing pages are good you should see conversions pretty quickly.
The lower the budget the less likely Google shows you during peak hours.
