Reply To: Target ROAS at 300%, consistently getting 400%

[QuantumWolf99]

You’re leaving volume on the table by keeping the target too conservative. If you’re consistently hitting 400% ROAS, raising your target to 350-375% will likely increase spend while maintaining profitability above your actual breakeven point.

The algorithm is being overly cautious because your target is set too low… it’s finding the most efficient conversions but missing opportunities where you could still be profitable at higher CPCs.

For my shopping clients with similar performance gaps, gradual target increases typically unlock 20-30% more volume without significant efficiency loss. Start with small increments rather than jumping straight to 400%.