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  • DiscussionLate9101

    Guest
    September 6, 2025 at 7:38 am

    If you want a higher ROAS, you raise the target.

    But if you want to increase spend and get more total revenue, you need to lower the target. This tells Google it has more room to bid aggressively. Try dropping your target from 300% to 280%. Your ROAS will likely fall from 400% to around 350%, but your overall revenue should go up.