Forums › Forums › PPC › AI Max in a Search Campaign with 0 keywords (Plumber) › Reply To: AI Max in a Search Campaign with 0 keywords (Plumber)
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noah_970
GuestSeptember 4, 2025 at 7:39 pmYeah, that’s correct. Google’s AI Max for Search works similar to Dynamic Search Ads, it crawls your landing page and ad assets to match intent, even without keywords. It’s basically Google pushing advertisers toward broad match + automation. For local services like plumbers, it can work, but you’ll want a well-optimized landing page, clear service areas, and strong negative keywords. Otherwise, you risk wasted spend on irrelevant clicks.