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If these calls are coming from a call asset rather than a landing page it’s probably not a technical issue with forwarding numbers but the way Google matches businesses to searches.
Someone searching for a competitor business by name often sees an ad for a different business in the same industry. (More on this here if you’re interested: [https://pete-bowen.com/help-im-getting-calls-for-competitors-from-my-google-ads](https://pete-bowen.com/help-im-getting-calls-for-competitors-from-my-google-ads) )
It’s worth measuring the value you get from call assets to see if they’re worth running. For many of my smaller budget clients the wrong numbers make it not worth doing.
