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Oof, the product-level attribution with new vs. returning customer breakdown is the holy grail that makes every PPC manager’s life so much easier. You’re right that Looker Studio can get messy fast when you’re trying to connect WooCommerce product data to ad spend.
For what you’re describing, here are the options that actually handle WooCommerce well:
**Supermetrics** probably has the most robust WooCommerce integration out of the box. You can pull product-level revenue data and match it against your Google/Meta spend pretty cleanly. The new vs. returning customer segmentation works well too, though the interface can feel a bit overwhelming.
**Whatagraph** has decent WooCommerce connectors and their visualization for e-commerce metrics is solid. The product performance breakdowns are clean, though the real-time aspect isn’t quite as snappy as you might want.
I work at **DashThis**, and while we don’t have a direct WooCommerce connector, the Google Sheets integration actually gives you more flexibility than most native connections. You can customize exactly which WooCommerce metrics you want to pull and how they connect to your ad data. You can integrate directly with google ads, google analytics and all other most popular marketing tools. Plus, if you’re managing multiple clients (which sounds like your situation), DashThis makes it super easy to duplicate successful dashboard setups across different accounts – that template reusability is clutch when you’re scaling. It’s also the most affordable option on the market, and our support team will actually walk you through the WooCommerce setup if you get stuck (Canadian nice strikes again).
