Reply To: How Do You Choose Broad Match Keywords In Google Ads?

[Toast_Digital]

I usually start with your best performing exact match keywords and expand them to broad match. The key is having really solid negative keyword lists first tho. Also make sure your conversion tracking is dialed in because broad match without good data is just burning money. If you want I can take a quick look at your setup and give you some pointers, just shoot me a DM.