Reply To: How Do You Choose Broad Match Keywords In Google Ads?

[theppcdude]

You pick broad match keywords from phrase or exact keywords that are already performing well.

Usually how I do it, is we start with either exact match or phrase match, and then go down the match types as we see results.

The cool thing about broad match is that your CPCs can really get low. But the best thing is the Max Conversions + Broad Match combo which turns on AI.

I run Google Ads for Service Businesses. When they get to $10-15K in ad spend, we usually start turning on broad match.