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Broad march can cast a pretty wide net – Google likes to match up a lot of queries to your broad match terms just to get more clicks (and more revenue for them).
This match type can work, but you have to put some really tight controls on it. Choose keywords that are highly relevant to what you sell, and are specific. Two-to-three word phrases are better than single words.
You have to use negative keywords as well. Start with a list that excludes unqualified traffic. Words like “jobs,” “free,” and “diy”. Monitor your search term reports and add in new negative keywords regularly.
