Forums › Forums › PPC › How Do You Choose Broad Match Keywords In Google Ads? › Reply To: How Do You Choose Broad Match Keywords In Google Ads?
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Unique_Housing_5493
GuestSeptember 2, 2025 at 7:57 pmWe often take the best performing exact match keyword in an ad group and add this one as a single broad match keyword. Works pretty well most of the time if combined with solid conversion tracking and a good amount of data already present in the campaign/ad group.