Forums › Forums › White Hat SEO › Can we talk about PBNs? › Reply To: Can we talk about PBNs?
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Grow-Ny-retail-conf
GuestSeptember 1, 2025 at 4:51 pmYeah, I’m with you. A lot of these “blogger outreach” services are basically just PBNs pretending to be legit. The sites usually have no real audience, recycled content (often AI-written), and it’s obvious they’re built just to sell links. Sure, they can give you a bit of movement early on, but it doesn’t last Google seems to pick up on them pretty quickly and stop giving them much weight. The real value comes from links on actual sites that have traffic and relevance, but those take more effort (and usually more money). In the long run, it’s smarter to aim for genuine editorial links otherwise, it does kind of feel like tossing money into a void.