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With so many brands in the space, leaning into what makes your business unique is key. Instead of just posting your products, share educational content and behind-the-scenes stories so people get to know your expertise and values. Encourage clients to tag you in their results and repost their content – social proof builds trust quickly. Local and niche hashtags like #UKcurlyhair or #Londonwellness can help you reach your target audience, and collaborating with micro influencers in your niche will often give a better return than broad paid ads. Running small giveaways or tutorials on TikTok or Instagram Live also boosts engagement. Above all, be consistent and patient — high‑quality, authentic content will attract the right people over time.
