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I found that budget increases often take 1-2 days to spend with some level of accuracy. Also depending on the ROAS target you have set of course.
Example:
– No bid cap, max conversion value, you are consistently spending your daily budget (e.g. $250) every day. You set it to $350 -> chances are you are spending those $350 immediately
– ROAS Target of 400%, same scenario as above, it may take you 1-2 (or more) days to get there. Or, if the Target is TOO HIGH for the new daily budget, you might never spend it
Remember that a budget increase (while having a Target) means that Google has to recalibrate completely. Finding profitable customers at $250 a day is way easier than at $500 a day.
Plus, intraday scaling can be tough at small levels. For example, one is in golf and one in soccer (to keep things somewhat close to your case). With one we spend $2-2.5k on PMAX per day. Due to the large amount of conversions each day, intraday scaling works pretty well. Google has enough data to perform when we increase daily budgets to up to $4k on busy days.
The other brand is in a similar budget range as you are. Here we try to even out budgets over weeks. We don’t scale individual days. We are now roughly at $500-600/day trying to hit that $1-1.5k range asap, because I found this to be the threshold where intraday becomes more reliable.
Hope that makes sense, good luck!
