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Much better to run whitelist of sites that are contextually relevant.
Otherwise it’s a game of whack a mole.
I always suggest you go in with low (like pennies) bids and walk your bid up in 1 cent increments.
Eventually you go from getting no traffic to thousands in minutes at that tipping point, which will be different for every site.
Grab the placement source using a valuetrack parameter so you can monitor performance by site.
Create audiences based on engagement from that campaign.
Layer in demographic and interest data and use those audiences to nurture other campaigns you are running, like search.
PMax is a dumbed down amalgamation of all of that strategic stuff. But at least this way you have an element of control.
Properly optimized GDN campaigns can perform so well, but most advertisers go in too hard, burn cash, say it doesn’t work and weekly go for PMax.
This gives you a chance of making it happen for you.
Same with YouTube ads on their own.
