Forums › Forums › Social Media › Different Experience Between Instagram and Xiaohongshu › Reply To: Different Experience Between Instagram and Xiaohongshu
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WSDSocial
GuestAugust 31, 2025 at 2:51 amThanks for sharing your comparison, kinda surprised to seeing Xiaohongshu(Rednote) mentioned here. I think you nailed it with the word ***community***. That’s really what sets Xiaohongshu apart.
Actually, just last month, they even updated their official slogan from *“Your Life Guide”* to *“Your Life Interest Community.”* The idea is that interest tags are now the core of how connections form. Users aren’t just “recording” daily life anymore, they’re more like co-creating content and even acting as “style curators.”
That’s why it feels more interactive, the platform has evolved into a mix of search, content, and even shopping, all tied together by community vibes. It gives posts more organic chances to spread, beyond just your own followers. Would love to hear more takes from others too!