-
Most people are still doing manual checks because the tooling is pretty limited right now.
There are a few options popping up but honestly most are just basic synthetic mention tracking or sentiment analysis. The real challenge is measuring context and positioning, not just whether you got cited.
Right now most brands have zero visibility into how different AI models represent them across various question types.
The manual approach works but doesn’t scale. Plus the normalization across models is a nightmare. Ask ChatGPT “best marketing software” vs “top marketing tools” and you get totally different results. Change one word and Claude might mention you while Perplexity doesn’t.
Referral analytics help but are incomplete since most people don’t click through from AI responses anyway. They just take the AI’s recommendation and go direct.
The industry is super early on this stuff. Most companies are still optimizing for Google while being invisible in AI responses.
We’re building Sentaiment to tackle exactly this problem.
