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For a service-based business like kitchen remodeling, you’ll generally get the best results by running both Local Services Ads and regular Google Search Ads.
LSA places you right at the top with that Google Guaranteed badge, which instils a lot of trust and means people are often more likely to click. It’s also pay-per-lead, which helps you manage your budget and know exactly what you’re paying for each enquiry.
Traditional Search Ads let you cast a wider net with your keywords and ad copy. You can really hone in on specific remodeling types or customer needs, which you can’t quite do with LSA. Both are about catching people when they’re actively looking for your service.
We’ve seen this approach work well for other service businesses. An HVAC client of ours, in a pretty competitive area, uses both and gets solid leads, and for a home cleaning service, we saw CPLs around £5. For kitchen remodeling, you’ll probably find leads are more expensive, but the contract value is higher. Optimise those Search Ads for calls too if you can handle them! Hope this helps!
