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Likes are cool, but they don’t pay the bills. The bridge between engagement and sales is a clear path. Are you giving people an obvious next step? (Link in bio, pinned comment, simple “DM me to order.”) Most people won’t hunt for how to buy, you’ve got to make it frictionless. Also, test offers not just content, sometimes a small urgency (limited stock, free shipping, bonus) is what flips a like into action
