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A google sheet can work for most businesses for feed optimization. Virtually all ecommerce platforms have a connector to upload the product data to google for a primary feed. With a Google sheet you can make a supplemental feed that only overwrites the fields you want it to.
For example, if you want to change your titles, you and your favorite AI can sit down one day and work through it together. Your supplemental feed on a sheet would have two attributes: ID and Title.
If you add new products you’ll need to update the sheet if you want them to be different than what the ecommerce platform uploads.
Likewise for other attributes like description or supplemental images.
If you find that a google sheet isn’t enough, it may be better to re-evaluate your ecommerce platform than adding a service.
